RATCATCHER

The biggest challenge facing the company was developing a comprehensive set of valuable service offerings that would allow the studio to effectively communicate the range and value of their work to people who often were not sure exactly what they wanted or what a production project looked like. We had to develop a frictionless and intuitive experience that took people from uninformed, explorative and potentially anxious states through to a point where they felt confident, at ease and trusted the studio to create projects that not only met their expectations but went above and beyond the original concept.

We interviewed a number of producers, business owners, creative professionals and marketers who had contracted creative companies to make a work for them. Using the insights we gathered we were able to build an effective  WHAT, HOW & WHY business model and create service offerings that directly addressed to what people were looking for. These services were Narrative Content, Documentary & Animation and were supported by Design & Banding, and Digital Marketing services. Each of these has a short explanation of what the service is, its value and outcomes. Each of the services is represented in the project gallery, providing clients with a clear understanding of what a project looks like and its outcomes in terms of audience engagement. We also crafted a number of experience maps to help us develop a website that would take people from uninformed states through to confident commitment to projects and beyond.